Email as the Foundation of Business Communication

Email exchange is the backbone of business communication. Approximately 300 billion emails are sent worldwide every day 1 and this number continues to grow - a figure almost impossible to imagine. These statistics are impressive, but how does this relate to an organization’s operations?

On average, an employee receives about 121 emails per day 2 and sends slightly less, about 40 emails a day. These figures become significant for an organization. With a staff of 100 employees, a company receives about 12,000 emails and sends about 4,000 emails daily. This is a substantial flow of information and data, which grows even more given that, statistically, 86% of people prefer email as their primary business communication channel.

Now imagine the impact of using a standard mail server for such a large flow of information. How many messages will not reach us, or our emails might end up in the recipient’s spam folder. That email could be critical for closing a new contract or signing a deal with a contractor.

How to Prevent This?

Typical messaging problems include:

1. our emails being classified as spam by recipients
2. standard mail server failures
3. excessive spam in our accounts

The most common source of these issues is the low reputation of your current server due to improper configuration. Email communication is one of the most demanding areas of data exchange on the Internet, and optimal server configuration requires expertise and years of experience, especially since it uses protocols over 40 years old.